During the May Day holiday, Fushan Coffee Culture Town welcomed a group of friends from pet communities, camping and motorcycle communities, and new energy vehicle communities. In the charming town filled with the aroma of coffee, they not only tasted the mellow taste of Hainan coffee, but also explored and inspired the creation of a diversified and friendly scenic area

In recent years, the concept of "comprehensive tourism" was first proposed at the National Tourism Work Conference - "China's tourism needs to shift from 'scenic spot tourism' to 'comprehensive tourism'." Since then, the concept of "comprehensive tourism" has attracted much attention. Global tourism "refers to the systematic tourism of spatial panorama, which creates the entire region as a tourist area and deeply utilizes the" tourism+"function.

Exploring the construction of diversified and friendly scenic spots in the context of the development of "comprehensive tourism" in the cultural and tourism industry may bring many inspirations for the sustainable development of Fengqing Town.

one

Pet friendly scenic area

On May 2nd, the pet community held an offline themed activity called "Bringing Pet Fun Outdoor" at the Luxiaodao Coffee Shop in Fengqing Town, inviting more than 20 pet owners and "furry children" to participate together. Pet owners taste the popular new sweet potato latte from Fengqing Town at the 4th Consumer Expo, while "furry kids" have their exclusive pet drink "Claw Bunchino".

While the 'furry children' are busy playing, pet owners actively offer suggestions and recommendations for building a pet friendly scenic area in Fengqing Town.

In terms of the basic service requirements for "pets entering the park", pet owners have put forward suggestions for pet parks, pet drinking water, and toilet picking. They suggest that businesses promote "pet friendly no rejection" and "increase pet edible meals" in their stores. They hope that Fengqing Town can improve its pet friendly infrastructure construction in the future and open more activities such as dog sports games and DIY activities around pets.

After experiencing the coffee in Fengqing Town, the pet community arrived at Hainan Hongkanling Ceramics Park to carry out a pet themed "Dog Bowl" enamel painting experience.

According to the White Paper on China's Pet Industry (Consumption Report) for 2023-2024, the urban pet consumption market will reach 297.3 billion yuan in 2023. Research has found that 38.0% of pet owners face difficulties in traveling with their pets, while 23.4% of pet owners are enthusiastic about traveling. Fengqing Town will create a pet friendly scenic area to attract tourists carrying pets, enrich commercial categories, and provide new growth points for product sales and services.

two

Motorcycle and camping friendly scenic spots

On May 3rd, a group of motorcycle and camping enthusiasts set off from the Free Land campsite next to the Shapo Reservoir in Haikou, along National Highway 225 towards Fengqing Town. The sudden rainstorm on the way did not stop their enthusiasm for camping in Fushan. After arriving, community members tasted coffee and had a lively discussion on how to build a motorcycle and camping friendly scenic area. They proposed adding software and hardware facilities such as vehicle maintenance and shower replacement in the scenic area.

In this motorcycle community activity, most motorcycle enthusiasts expressed the hope that the scenic area can provide corresponding leisure and experiential project services, so that motorcycle enthusiasts can gather more like-minded people to communicate together during short trips. Xiao Tian, the organizer of the Free Continent, also proposed to strengthen the linkage and guidance between the two sides in the future, and attract motorcycle enthusiasts to come and visit Fengqing Town in the form of cultural and creative stamp collecting.

In recent years, the pandemic has changed the way people travel, with more and more people choosing to stay away from cities and venture into nature. The rise of motorcycle transportation has provided people with a new option for "micro tourism". According to data from the Ministry of Public Security, as of the end of September 2023, the number of motorcycles has reached 100 million, indicating enormous potential for the "motorcycle economy". In the future, the scenic area will strengthen its linkage with the motorcycle community, explore and develop more motorcycle friendly travel routes and activities, promote the construction of motorcycle friendly scenic areas, and create a must visit destination for motorcycle enthusiasts.

New Energy Vehicle Friendly Scenic Area

On May 5th, a community activity for new energy vehicle enthusiasts was held in Fengqing Town. More than 20 Tesla car owners went to Fengqing Town to taste specialty coffee and tea, experience glazed paintings, and visit the Fushan Coffee Culture Museum. Finally, they went to Qiaotou Town to experience sweet potato picking activities.

New energy vehicle enthusiasts have put forward a group demand: they are more concerned about the convenience of charging, and at the same time hope to participate in more coffee experience projects during the waiting period for charging.

Since March 2023, the proportion of new energy vehicles in Hainan's newly added vehicles has exceeded 50%, and the number of new energy vehicles is more than 1.5 times higher than the national average. As the main operating enterprise of Fengqing Town, Fushan Company, a subsidiary of Old Town Holdings, will assist in the construction of the "Green and Smart Travel New Hainan" and promote green travel. Currently, it is closely promoting the construction of new energy charging stations in scenic areas. At the same time, it will cooperate with 16 coffee shops to plan exclusive promotional activities for new energy vehicle owners in the near future. Stay tuned.

The purpose of this three types of community activities is to explore the potential needs of various communities through the introduction of different community resources, obtain vertical customer feedback, and further improve the service quality of the scenic spot and increase stickiness by contacting these young "circles". It is a beneficial exploration of diversified and friendly scenic spots.

In the future, Fengqing Town will continue to improve the software and hardware construction of diversified and friendly scenic spots, introduce rich and interesting community activities, break the homogenization of scenic spots, and create a unique and charming scenic spot brand image.