Article source: Central Broadcasting Network Client

On April 13th, the highly anticipated 4th China International Consumer Goods Expo (referred to as the "Expo") kicked off at the Hainan International Convention and Exhibition Center. As one of the representatives of Hainan coffee culture, Fushan Coffee Culture and Style Town, together with the first batch of 16 Hainan coffee brand stores and 18 enterprises that have already entered the park, made a collective appearance at the Consumer Expo.

Exhibition Area Scene (Photo by Central Broadcasting Network Reporter Suo Di)

At the booth, Fushan Coffee Culture Town not only showcased the coffee making process, but also showcased the diversity and innovation of coffee culture through derivative products such as coffee grounds cultural and creative T-shirts. At the exhibition booth, visitors can observe the roasting process of coffee beans up close and have the opportunity to participate in hand brewed coffee tasting, enjoying a dual feast of visual and gustatory experiences.

Exhibition Area Scene (Photo by Central Broadcasting Network Reporter Suo Di)

The reporter saw on site that the Fushan Coffee Culture and Style Town has planned a themed exhibition booth for "Hainan Good Coffee in Fushan" and created an immersive micro exhibition with the theme of "The Life of Coffee Beans". Through the entire process of planting, picking, roasting, grinding, and finally making a cup of fragrant coffee with coffee beans, the audience can deeply understand and experience the origin and production process of coffee, and immerse themselves in the "life of coffee beans". Fushan Coffee Culture Town participated in the Consumer Expo for the first time, bringing a unique experience of "first taste, first encounter, first trial" to the participating audience. This not only brings new consumer experiences to the coffee industry in Hainan, but also provides a brand new exhibition experience for both online and offline consumers.

Coffee drinks provided on site in the exhibition area (photo by Suodi, a reporter from China National Radio)

It is reported that since its trial operation, Fushan Coffee Culture Town has attracted over 260000 tourists, becoming an important force in promoting local economic development.

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