The Fushan area has a unique basaltic red soil with rich volcanic ash components, deep soil layers, abundant organic matter, and selenium content. In addition, it has sufficient water sources, abundant sunshine, suitable climate, abundant rainfall, and moderate air humidity, providing good natural conditions for coffee cultivation.

As one of the earliest coffee growing regions in Hainan Province, as early as 1935, Indonesian returnee Chen Xianzhang introduced the medium grain variety "Robusta" to Fushan and achieved success. After several generations of improvements in processing techniques, Fushan Coffee has become the only coffee brand in China listed as a state banquet beverage due to its strong and mellow taste. In Fushan, throughout the year, the bustling scene of men, women, and children drinking coffee can be seen in the streets and alleys. Whether it is a professional coffee shop or an ordinary dad tea house, you can enjoy authentic Fushan coffee. Here, coffee takes off the cloak of "petty bourgeoisie" and approaches ordinary people, becoming friendly, warm, more down-to-earth and down-to-earth.

The coffee beans in Fushan area are firm, large, uniform, and full. The real Fukuyama 100% pure coffee is roasted without sugar or spices. It has excellent quality of rich, mellow, and smooth taste, rich in the local coffee flavor unique to the Fushan area of Hainan, and also has the quality characteristics of the golden Mantenin coffee from Sumatra Island, Indonesia.

In the early 1950s after the liberation of Hainan, the coffee planting area in Chengmai County was only about 100 acres.

In the early 1970s, Mr. Xu Xiuyi, the founder of the "Fushan" brand, founded the Fushan Coffee Plantation and Processing Factory in Fushan Town, Chengmai County, northern Hainan Island, and vigorously developed the coffee planting industry by cultivating wasteland.

In the late 1970s, farmers from Hongguang Farm and Fushan Town began large-scale cultivation of Fushan coffee.

The Fushan Coffee Estate, located next to the Fushan Reservoir, is the first coffee shop opened by Xu Xiuyi, the founder of the "Fushan Coffee" brand, along the 225 National Highway.

This is a forest style caf é with various tropical precious trees planted inside. Walking into the caf é is like walking into a garden. The caf é faces the Fushan Reservoir, which brings abundant water vapor, making sitting under the cool shade of trees and drinking coffee a pleasure.

In the 1990s, this Fukuyama caf é directly made coffee on-site at the caf é and served it to customers. At that time, the aroma of stir fried coffee beans surrounded the customers drinking coffee, creating a very unique scene.

Nowadays, Fushan Town has the highest density of coffee shops in China. Walking in Fushan, cafes can be seen everywhere, with different environments and flavors. Fushan Coffee Style Town was founded in 2010, with various brands of coffee shops scattered throughout the town, and the first coffee culture center in China. Fushan Coffee Style Town is also the first coffee themed town in China.

Entering Fushan Coffee Town, the streets are filled with fragrant aroma, and the rows of coffee shops each have their own characteristics, welcoming visitors from all directions.

Tasting coffee and stealing half a day of leisure is the happiest thing for many people. The development of Fushan coffee has enriched people's lives and been increasingly accepted and loved by more and more people. It has become a food culture with local cultural characteristics. Many tourists who come to Hainan for sightseeing also come to Fushan to taste authentic Fushan coffee.

The history of Fushan Coffee tells the story of the hard work and wisdom of its predecessors, while its current glory is a manifestation of spiritual inheritance and the satisfaction of hardship. Its taste is also sweeter and richer due to the story, and I believe that the culture of Fushan coffee has a long and rich history because of its connotation